Kia’s roots can be traced back to the 1940s, but the company’s significant impact on the global automotive market began in the 1990s when it started exporting cars to international markets. In the early years, Kia was often associated with budget-friendly vehicles, and the brand’s quality and design were sometimes seen as secondary to its affordability. However, in the 2000s, Kia invested heavily in improving its designs, engineering, and technology.
A key turning point for Kia was its partnership with Hyundai Motor Group, which helped boost research, development, and manufacturing capabilities. As a result, Kia’s vehicles began to incorporate more advanced features, appealing to a broader range of customers. This transformation has led to the brand gaining recognition for its impressive quality, style, and value, which has contributed to its growing success globally.